Professional Experience

UrSpace, Marketing Director, Remote 

June 2024 – Present

• Oversaw B2B marketing campaigns that drove a 67% increase in sales over six months

• Streamlined customer acquisition by building a lead tracking system and refining outreach workflows, contributing to a 20% revenue increase

• Optimized ad and marketing spending, reducing overall customer acquisition costs by 15%

Management and Business, Student Assistant, Skidmore College 

September 2024 – Present

• Tracked and updated employment records for 200+ alumni, verifying data consistency and streamlining HR processes

• Led the planning and coordination of large-scale departmental and recurring business events, each serving 125+ participants, with a focus on logistical efficiency and attendee experience

• Organized academic data for 1,125+ courses using Microsoft Excel, enhancing data accuracy and refining departmental processes for quicker access and reduced errors

Residential Life, Student Assistant, Skidmore College  

October 2023 – December 2024

• Scheduled daily appointments for 10-15 students and served as a liaison between students and area coordinators, facilitating smoother interactions within the department

• Managed 15+ phone calls and emails daily, resolving inquiries from students, parents, and departments, boosting response performance and student satisfaction

• Monitored and updated 20+ student residency records and processed ~13 daily work orders for facility services, ensuring accurate housing accommodations and up-to-date administrative records

DEI (Diversity, Equity, & Inclusion), Marketing Intern, Tufts-Skidmore Spain 

May 2023 – July 2023

• Collaborated weekly with a team of 3 to design and implement DEI initiatives for the Tufts-Skidmore Spain program, aligning program activities with institutional equity goals and fostering an inclusive environment for students and staff

• Coordinated and executed monthly DEI events, workshops, and speaking engagements, amplifying student participation by 40%

• Designed flyers, posters, surveys, and managed social media content 2x weekly, driving a 30% increase in program engagement and participation

Imperial Painters, Marketing Ambassador, Denver, CO 

May 2023 – July 2023

• Engaged with 20-35 customers daily to offer free painting estimates and promote residential and commercial painting services, improving brand visibility and client acquisition efforts by 60%

• Achieved 85% of personal sales targets by generating 4+ client estimates daily, while actively supporting team goals in a high-volume, collaborative sales environment

Leadership and Involvement 

Women in Business Club, Marketing Senior Advisor, Skidmore College 

January 2025 – Present

• Co-led biweekly meetings, actively contributing to strategic discussions on leadership, networking, professionalism, and philanthropy

• Supported club initiatives focused on professional development and business networking

• Assisted the Executive Board with daily operations and mentored the PR officer to enhance club marketing and growth efforts

Management and Business Executive Presentation, Skidmore College

September 2022 – December 2022

• Collaborated with a team of 5 to create a business plan to increase Target’s operating profit by 10% over the projected baseline level for 2027

• Utilized SWOT analysis to identify a successful business strategy

• Synthesized findings into a 25-minute executive presentation on the retail market, marketing, and projected operating profit, delivered in MB107 to a panel of Skidmore alumni and Target executives, effectively summarizing key insights and recommendations

Skills and Languages

Computer: Microsoft Office (Word, Excel, PowerPoint, Teams, Outlook) • G-Suite (Meets, Sheets, Docs, G-Mail, Slides) • Collaboration Software (GroupMe, Slack) • Canva • WordPress • Tableau • Statista • Google Trends • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Languages: Spanish (Native) • English (Native)