Projects
During my time at Skidmore College, I have worked on projects for my business classes. Feel free to explore and enjoy!
Brand and Market Communications – Sundaes Best Hot Fudge Sauce
Over three weeks, my team and I collaborated on two brand positioning strategies for Sundaes Best Hot Fudge Sauce. We conducted extensive research and positioned Sundaes Best as a premium dessert topping that emphasizes family connection and the nostalgic joy of indulgent, high-quality taste. Together, we developed a key message, tagline, and creative executions for the strategy, which were later presented to the founders of the company.
Brand and Market Communications – Saratoga Peanut Butter Company
Over three weeks, my team and I collaborated on two brand positioning strategies for Saratoga Peanut Butter. We conducted extensive research and positioned the brand as a health-conscious, high-quality option and as a nostalgic, family-centered product that brings people together. Together, we created key messages, taglines, and creative executions for both strategies, which were later presented to the founders of the company.
Introduction to Business and Organization Management
Throughout the semester, my team and I proposed a new strategy for Target that would increase its operating profit by 10% over the projected baseline level for 2027. We suggested expanding Target to India. We delivered a 25-minute executive presentation to a panel of Skidmore alumni and Target executives.
